According to a report released by US research firm Pear Analytics, 40.55% of Twitter posts are “pointless babble” like “I am having a sandwich”, and 37.55% of them are “conversational”, and of no particular value to others. And 3.75% is spam.

So basically, 81.85% of Twitter posts are pretty much worthless to anyone thinking of getting involved. Supposedly.

I wouldn’t say that these findings mean you shouldn’t use Twitter to promote your business. If anything I’d say it goes a long way to prove that Twitter is very popular among Internet users. But popularity has it’s drawbacks - the main one being that your business’ carefully crafted Twitter updates can simply be drowned out by all the “pointless babble”, spam and general conversation.

It’ll be interesting to see how viable Twitter is as a tool for company’s to get in touch with their target market once the initial craze for Twitter dies down.

Check out Pear Analytics’ full report

Tags: marketing, twitter

This entry was posted on Monday, August 17th, 2009 at 3:01 pm and is filed under Tips For The Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.